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News:- By subscribing to the Telesys Autoresponder and Email Marketing Service (hereinafter referred to as "the Service"), the Customer accepts to use it in compliance with the Telesys Anti-Spam Policy stated below. The use of the Service is also subject to the applicable Privacy Policy and Terms of Service. Telesys follows a zero tolerance spam policy and prohibits users from sending unsolicited emails in any form while using the Service.
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Getting Started
   Tell me in short what is email Sender?

It’s a web-based, Do-It-Yourself, email marketing service that provides you with an advance email marketing software to design the emails and good mail servers to deliver it. Hmm…that is real short.

   Do I need to download and install your email marketing software on my PC?

Well, there is no software to download, its web-based software, means you can use it from an Internet browser (like Internet Explorer, Firefox) on any computer with an Internet connection.We know the age of 56K dialup connection is gone, so cheers Smile

   Your service is used for what?

Duh, good question. Do you need to send catchy email marketing campaigns, newsletters, special offers, event invitations, mass email and promotions via email? Then you are at the right place. Go on.

   Do you provide contact list/ database?

We do not Sell/ Rent/ Lease/ Distribute any kind of database/ contact list/ opt-in list.

   How many emails can I send per hour?

By default email Sender send 10000 to 12000 emails per hour. However, it varies depend upon your campaign size.

   Ok, I know, I need an email marketing service, how should I get started with yours?

     1. Choose a plan that suits your email marketing need
     2. Sing-up with your company details
     3. Make the payment either online or offline
     4. Your email marketing account is ready in minutes

Isn’t that simple enough to get started now? Choose a plan and signup.

   How do I upgrade my trail plan to a paid plan?

Signup any paid plan. Your account will be upgraded in 10 minutes.

   Sending your first email campaign

Sending your first email campaign is a simple task but requires some initial setup before we can proceed. Follow the simple steps below and you'll be sending your first email campaign in no time.

Step 1. Create your contact list

A contact list is a collection of your contacts details. It includes their email address and any optional fields such as Name, Age and Sex which you can create. When sending out an email newsletter, you send it to a contact list which means everyone on that list will receive the email.

To create a contact list, click the "Create a Contact List" option under the "Contact Lists" tab.

Step 2. Add/import contacts

Before you can send a newsletter you need someone to send it to. In step 1 we created a contact list. In this step we will look at 2 different ways you can add contacts to your contact list:

1. Import contacts from a file

If you already have a list of contacts in a file on your computer, you can upload that file into the system and add the contacts to your new contact list. To start, you will need to export your contact list from your other mailing program. You should export your contact list into a CSV (comma separated value) file. A CSV file will contain a list of your contacts details in a line-by-line format, such as:

user1@site.com,MALE,Y,20030101
user2@site.com,FEMALE,N,20031014
user3@site.com,MALE,N,20020706

Move your mouse over the "Contacts" tab and click the "Import Contacts" option, as shown below:

To import contacts from a file, click the "Import Contacts" option under the "Contacts" tab.

This will start the "Import Contacts" wizard. Choose the contact list you want to import contacts to and click the "Next >>" button.

The example import file above includes three records, and each record is separated with a new line. Each record contains four fields, and each field is separated with a comma. The CSV file will typically have a .CSV or .TXT file extension. Start by clicking on the "Browse..." button in the form to select your CSV file from your hard drive:

To import contacts from a file, click the "Browse..." button to choose the file.

If your import file contains a line of headers like this:

EMAIL,SEX,EMPLOYED,DATE
user1@site.com,MALE,Y,20030101
user2@site.com,FEMALE,N,20031014
user3@site.com,MALE,N,20020706
...

... make sure you tick the "Yes, this file contains headers" checkbox. Click the "Next >>" button to proceed to the next step.

You will now be asked to map the fields from the imported file to the fields in the system. Simply click the dropdown box next to each field that was found in the file and match it up to the field in the system. Here's an example for an import file that included "Sex" and "Age" custom fields:

Click the dropdown next to each imported field to map it to the appropriate field in the system.

Click the "Next >>" button when you are done. Finally, click the "Start Import" button. Your contacts will be imported one by one and the popup window that appears will show you how many contacts have been imported and how many remain. You will see a final report when all contacts have been imported:

The final screen will tell you how many contacts were imported. It will also tell you if your contact file contained bad data.

2. Type in contacts manually

If you only have a handful of contacts to add to your list, you can use the "Add Contact" form to add them in manually. Move your mouse over the "Contacts" tab and click the "Add Contact" menu option:

To add contacts by typing them in, click the "Add a Contact" option under the "Contacts" menu.

Choose a contact list to add contacts to and click the "Next >>" button. Fill out the form by typing in their email address and values for any custom fields you've created for the contact list.

Complete the form to add a contact to the selected contact list.

When you're done, click "Save" to save the contact to the contact list and add another contact. Clic "Save And Exit" to add the contact and return to the main page of the system.

Step 3. Create your email campaign

The most important part of your campaign is the email you will send to your contact list. Let's now look at how to create a simple email campaign by choose a professionally pre-designed email template from those included in the system.

Move your mouse over the "Email Campaigns" tab and click the "Create Email Campaign" menu option:

Creating a simple email campaign in the system.

Complete the "Create Email Campaign form". Choose "HTML" for the format. In this example we will create a basic HTML-only newsletter with graphics and formatted text. Finally, choose one of the professionally pre-designed email templates from the "Email Template" box. Use the preview link to view all of the templates. Click the "Next >>" button when you're done.

Creating an email campaign using one of the many included professionally designed email templates in the system.

When the next page loads, type in a subject line for your email campaign. This is the text contacts will see when they look at the emails in their inbox, so make it short and to the point. Scroll down the page and you will see the email editor. You can type in text content for your email here. In this example we'll just copy and paste a few paragraphs of text from Microsoft Word using the editor's "Paste From Word" function:

Creating the content of your email using the built-in WYSIWYG editor.

Under the email editor you will see two links: Insert Custom Fields and Insert Unsubscribe Link. You should always include an unsubscribe link in your email, and if you don't the system will warn you when it saves.

To insert the value of a custom field in your newsletter just click the "Insert Custom Fields" link:

Inserting a custom field into your email campaign's content.

Choose the custom field you want to add and click the "Insert" button next to it. The custom field will be added to your content and will be represented by a placeholder varaible, such as %%Email%% or %%First Name%%. When the email is sent, these values will be replaced with real values from your contact contact list. For example, %%Email%% might be replaced with user1@somesite.com and %%First Name%% might be replaced with John.

Complete the "Attachments" section of the form if you want to include file attachments with your email campaign. Before clicking the "Save And Exit" button to move on, send a preview of your email using the "Send Preview" section of the form.

Congratulations, you've just created your first email campaign! Let's now move on to send it to your contact list of contacts.

Congratulations, you've just created your first email campaign!

Step 4. Send your email campaign

Sending your email campaign in the system is easy. Let's look at how to send a campaign straight away using the build in popup window sending system. If your administrator has setup scheduled sending you can also use that too.

To send your campaign click the "Send an Email Campaign" link under the "Email Campaigns" menu:

Sending an email campaign using the popup window method

When the page loads choose the contact list you want to send your campaign to. For this example, uncheck the "Yes, show filtering options on the next page" checkbox. That's an advanced option and isn't needed when you're just getting started. Click "Next >>" to continue.

On the next step choose the email campaign you want to send from the dropdown list and leave all pre-selected options as they are and click "Next >>". The default options of tracking links and notifying the owner by email are fine. You can change any form options if you like.

Finally, click the "Start Sending" button to send the email campaign to your contacts.

Congratulations, you've just created and sent your first email campaign!

   Avoiding the Spam Filters and Other Email Marketing Tips

Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.

In this article I'll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters -- hopefully resulting in a more rewarding marketing effort.

The right selection of words

Many spam filters work by analyzing the email based on its content and the words used. Many words -- such as free, sex and so forth -- are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.

Later in this article I will show you a technique that I use to help me detect words that could trigger spam filters that I may have missed.

Pay attention to your formatting

When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes. Overly large sized fonts will surely add to an email being flagged as spam, as will too many images (or not enough text).

Try and use a short and simple stylesheet rather than using font tags excessively. Most spam filters don't appreciate a multitude of font tags and inline formatting, and the more primitive filters can't detect stylesheets so they will not penalize as easily.

Consistency is king

Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.

Whilst not directly affecting spam filters, this will enable your readers to distinguish your newsletter instantly, thus not reporting it as spam accidentally. Some spam filters work by querying a spam server, whereas others report individual emails as spam. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.

Being consistent with your timing of the newsletter also helps. For example, if you send a newsletter once per month (I personally don't recommend you send out any more than this, unless you've got something really interesting to say), then aim to send it out at the same time, on the same day each month.

Once again, your potential readers will learn to expect your email, adding professionalism and often improving open rates, also reducing accidental spam flagging as well.

Always use Opt-in List

Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.

This is very important because many people can accidentally enter an incorrect email address, or even the email address of someone else on purpose. When that person receives a newsletter they did not subscribe to, they will assume they have been spammed, and your newsletter (and possibly your web server) will be reported as spam.

Unsubscribe and Contact Information

Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States. Contact information also allows a potential customer to contact you if need be.

Test, Test, Test

The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example, I have a Gmail (http://www.gmail.com) account and a Hotmail (http://www.hotmail.com) account that I make sure I send my newsletter to. If the newsletter ends up in the junk folder, then I've got some work to do.

I also have a couple of email accounts with different web hosts that have spam filters in place. In particular, they mostly use spam assassin -- a popular piece of spam filtering software. Spam assassin is useful because every email that it flags as spam is given a report and a list of why that email was considered spam.

I also have a local spam filtering application called No Spam Today! for Workstations, that runs a local copy of spam assassin on my PC. It acts as a very close replica to the same software used on thousands of servers world-wide. By sending myself copies of the newsletter No Spam Today! -- using the spam assassin checking techniques -- gives me feedback as to why my email may have been flagged. If I’ve used words or formatting that I shouldn’t have, or if I’ve included too many images, etc.

Conclusion

Avoiding spam filters when sending out legitimate newsletters can be a time consuming effort. However, as your contact list grows, it can also be a very beneficial exercise. I've watched open rates of just 2 to 3% soar to a massive 50% and over, simply by applying the techniques described in this article.

   Increase Your Email Open Rate By Improving Your Subject Lines

Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically.

According to a recent MarketingSherpa.com survey, 40% of eemail Senders said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line results in a low ROI.

For every email you send you've got room for about 50 characters in your subject line so use them wisely to improve your open rates. Below are some tips to help improve your subject lines:

1.

Test the subject line – Take a look at email campaigns you've sent in the past. Which subject lines worked the best and gave you the highest open and conversion rates? You might find that for a particular topic there's a general trend or subject style that resulted in higher open rates.

2.

The subject of importance – Try and put as much important and relevant information into your subject lines as possible. For example, if you're sending out an email about a special offer make sure the product name and details on the offer appear in the subject line in a clear and concise format such as "$40 off ACME Widget Until - Today Only".

3.

Personalize the subject line – If you have details about your contacts then you can use them in your subject line to get their attention. A subject line containing the contacts first name can sometimes out-pull one that doesn't.

4.

Avoid spam keywords – Most email servers automatically filter out any emails that contain spam keywords in their subject line – Words such as free, stock, ebay, password, mortgage, etc all trigger spam detection software so keep them out of your subject lines at all times.

5.

Trigger curiosity – The best way to improve your open rates is to pique the interest of your contacts. A compelling headline that entices them to open and read the contents of your email can do wonders for your conversion rate. Headlines that trigger curiosity can sometimes work well for example: "Hi [First Name] - I have a question for you.".

6.

Make the offer clear – If you're making a special offer to your contact then be upfront and include it as part of your subject line. People love bargains and special offers so let them know about it before anything else.

7.

Emphasize the benefits – We use this technique for our newsletters. We always use the format of "Newsletter – [Benefit]". In our case, benefit is always the title of an article contained in the newsletter, such as "Company Newsletter – 10 Tips for Better Subject Lines". It works every time ;)

8.

Easy identification – Make sure your contacts know the email is coming from you. Deceptive subject lines can confuse people so always try and including your company name in the subject line. Also, make sure you set the "From" attribute of your email to include your name and your companies name, such as "From: John Smith ".

9.

Exclaim nothing – Avoid using excessive punctuation at the end of your subject lines. Google bans punctuation from AdWords ad's for a reason – too much hype can annoy and confuse people.

   How to Setup an Autoresponder

An autoresponder lets you send an email to your subscribers a specific number of hours or days after they have subscribed to your mailing list. For example, if John signs up to your mailing list today, you can create an autoresponder to automatically send a welcome email to him 24 hours after he subscribes.

Autoresponders are often called the "marketer's dream tool", and in this article I'll show you how to setup a basic autoresponder to send an email to your subscribers 24 hours after they join your mailing list.

Important Note: You *must* have cron (the scheduled sending system) support enabled from the settings page in order to create and send your autoresponders, so make sure you check that before continuing. If cron isn't setup please contact your administrator and ask him/her to set it up for you.

To create an autoresponder, start by moving your mouse over the "Autoresponders" tab and clicking the "Create Autoresponder" menu option, like so:

To create an autoresponder, click the "Create Autoresponder" option under the "Autoresponders" tab.

The "Create Autoresponder" page will appear. Choose the mailing list you want to create the autoresponder for and click the "Next >>" button. Complete the autoresponder details form. The only required field is a name for your autoresponder, which is used to identify the autoresponder in the control panel. This name is not shown to your users.

You can optionally filter the email addresses in your subscriber list using the other options on the form, but for our example we will send to everyone on the list. Click the "Next >>" button when you are done.

The only required field is the autoresponder's name field. All other fields are for filtering the subscriber list, so we can skip those for now.

When the page loads, complete the form. Pay particular attention to the "Bounce Email" and "Hours Delayed" fields. The "bounce email" field is the email address where emails rejected by your subscribers mail servers will be sent. The "hours delayed" field tells the scheduling system how many hours after someone subscribes to your mailing list to send them the autoresponder email. "0" means it will be sent straight away.

Optionally, complete the rest of the form. If you're unsure about any of the options just move your mouse over the help tip to learn more. Click the "Next >>" button to continue.

On this page you can create the content for your autoresponder email. Enter a subject in the subject field. This is the email subject line your subscribers will see in their inbox. Enter the content of your newsletter in the editor too. Use the "Send Preview" option at the bottom of the page to send yourself a preview of the email before clicking the "Save And Exit" button.

Congratulations, you've just created your first autoresponder! Remember, you can create as many autoresponders for each mailing list as you like, so why not get creative and use autoresponders to your advantage?

Bonus section: Ideas for autoresponders

So how might you use an autoresponder in your business? Here's a simple idea that's quick and easy to implement. In this example let's assume you sell poker chips online from your eCommerce website.

1. Create a new autoresponder that's sent 24 hours after someone subscribes to your newsletter. In it, include text and images describing your top selling poker chips and at the end include a link to "See all Top Selling Products at MyPokerChipsSite.com"

2. One week later schedule another autoresponder to your subscribers. In it, include links to articles on your web site that teach them how to improve their poker/roulette/blackjack game. Nothing draws people back to your web site like free articles do.

3. Finally, create a new mailing list and autoresponder to be sent out after 48 hours to those who order from you. Include your customer support details, including how they can contact you for help, a link to your knowledge base and any product warranty details they might want to know.

Of course this is just one example, but hopefully it's given you some new ideas as to how you can use autoresponders to improve your relationship with your web site visitors/customers.

Email Design
   Can I use HTML from MS Word?

Microsoft Word uses a proprietory/ non-standard HTML code while saving any Word document to HTML. Thus, it is not supported by any email client such as Yahoo, Gmail and so on...

It's good to avoid saving documents to HTML from MS Word. It won't work.

So what do I do?

1. Use built-in email templates, just customize it to your needs.

2. Design your HTML template by yourself or employ someone.

3. If you have received any news letter from someone in the past, just copy the code and reuse it Wink

   Can I create my own email campaigns or do I need to use an email template?

email Sender lets you create email campaigns in various ways depending on how you work.

While email Sender lets you create emails and email templates using the built in powerful WYSIWYG editor, you can also create them outside of email Sender using a HTML editor such as Dreamweaver, GoLive, FrontPage etc.and upload it directly into email Sender.

You can also link to a HTML web page anywhere on the web and email Sender will retrieve that file and use it as your email.

   How to insert a Unsubscribe link?

To make the unsubscribe link in email Sender shorter and look cleaner:

- Create your text (for example "Click here to unsubscribe").
- Highlight it to create a link.
- Click the "Link" button in the WYSIWYG editor and put %%unsubscribelink%% as the URL.

   Create your email campaign using templates

The most important part of your campaign is the email you will send to your contact list. Let's now look at how to create a simple email campaign by choose a professionally pre-designed email template from those included in the system.

Move your mouse over the "Email Campaigns" tab and click the "Create Email Campaign" menu option:

Creating a simple email campaign in the system.

Complete the "Create Email Campaign form". Choose "HTML" for the format. In this example we will create a basic HTML-only newsletter with graphics and formatted text. Finally, choose one of the professionally pre-designed email templates from the "Email Template" box. Use the preview link to view all of the templates. Click the "Next >>" button when you're done.

Creating an email campaign using one of the many included professionally designed email templates in the system.

When the next page loads, type in a subject line for your email campaign. This is the text contacts will see when they look at the emails in their inbox, so make it short and to the point. Scroll down the page and you will see the email editor. You can type in text content for your email here. In this example we'll just copy and paste a few paragraphs of text from Microsoft Word using the editor's "Paste From Word" function:

Creating the content of your email using the built-in WYSIWYG editor.

Under the email editor you will see two links: Insert Custom Fields and Insert Unsubscribe Link. You should always include an unsubscribe link in your email, and if you don't the system will warn you when it saves.

To insert the value of a custom field in your newsletter just click the "Insert Custom Fields" link:

Inserting a custom field into your email campaign's content.

Choose the custom field you want to add and click the "Insert" button next to it. The custom field will be added to your content and will be represented by a placeholder varaible, such as %%Email%% or %%First Name%%. When the email is sent, these values will be replaced with real values from your contact contact list. For example, %%Email%% might be replaced with user1@somesite.com and %%First Name%% might be replaced with John.

Complete the "Attachments" section of the form if you want to include file attachments with your email campaign. Before clicking the "Save And Exit" button to move on, send a preview of your email using the "Send Preview" section of the form.

Congratulations, you've just created your first email campaign! Let's now move on to send it to your contact list of contacts.

   Create a subscription form for your website

If you want to offer visitors to your web site a way to sigup to your contact list, you can create a subscription form in the system to add to your site. You will need to have a little experience with HTML to add the form to your web site.

To get started, click the "Website Forms" link shown in the top right-hand corner of the system. This will take you to the "Manage Website Forms" page. Website forms are special forms that you can create. You can create website forms to accept contacts, for someone to unsubscribe, modify their subscription details or send an email campaign to their friends.

Click the "Create Form" button to create a form. Type in a form name and make sure you choose the "Subscription" option from the "Form Type" dropdown. If you aren't sure what any of the fields are, just move your mouse over the help icon next to that field:

Creating a form to accept contacts from your web site is easy.

Click the "Next >>" button. Depending on which form options you chose, you may or may not be required to enter more details. Again, if you are unsure of anything just move your mouse over the help icon next to the field and read the help text.

Once you've created your form you'll be taken back to the "Manage Website Forms" page. Simply click the "Get HTML" link next to your new form and paste that code into your website to add the subscription form to your site.

   I just imported my HTML and do not see any images. Why?

If you create a new template or email and the images are not referenced absolutely, you will need to upload your images using the editor.

   Can I add custom fields to my Email subject lines?

es you can. You simply need to add the correct place holder such as '%%First Name%%' or %%Email Address%% in your subject line and they will be replaced when the email is sent.

   When I send a preview newsletter, the unsubscribe and custom fields don't show up. What's going on?

The unsubscribe link and all other custom fields do not show up in your newsletter when you send a "Preview", and only their respective placeholders will. This is because you are previewing the newsletter, and technically, there is no real data attached to this newsletter. When the newsletter is sent to your contact list, the unsubscribe link will show up, as well as all other custom fields.

   Why are my images not showing when I create a new template from a file on my computer?

When you create your template you will need to click on the images (or image place holders that you can see) and then modify the image properties.

This will then open up the image selection window where you can then upload the image to your server.

When you create the email template from a file it simply grabs the HTML from the file that you are uploading. The images still need to be uploaded to the server.

Another way you could do this would be to upload the files somewhere else on your server and alter the image source url to point to the full location of the image (http://www.domain.com/image.jpg).

   What is an Autoresponder?

An Autoresponder is an email that you can set up to be a stand alone, or one of a series, that will be sent out at a set time after a person subscribes to your contact list.

For example you can set up an autoresponder to be sent immediately (0 hours) after the person signs up to let them know about a promotion you are having for new users.

You could then set up one to be sent 72 hours, or 3 days later see how they felt about your offer.

   How to Setup an Autoresponder

An autoresponder lets you send an email to your subscribers a specific number of hours or days after they have subscribed to your mailing list. For example, if John signs up to your mailing list today, you can create an autoresponder to automatically send a welcome email to him 24 hours after he subscribes.

Autoresponders are often called the "marketer's dream tool", and in this article I'll show you how to setup a basic autoresponder to send an email to your subscribers 24 hours after they join your mailing list.

Important Note: You *must* have cron (the scheduled sending system) support enabled from the settings page in order to create and send your autoresponders, so make sure you check that before continuing. If cron isn't setup please contact your administrator and ask him/her to set it up for you.

To create an autoresponder, start by moving your mouse over the "Autoresponders" tab and clicking the "Create Autoresponder" menu option, like so:

To create an autoresponder, click the "Create Autoresponder" option under the "Autoresponders" tab.

The "Create Autoresponder" page will appear. Choose the mailing list you want to create the autoresponder for and click the "Next >>" button. Complete the autoresponder details form. The only required field is a name for your autoresponder, which is used to identify the autoresponder in the control panel. This name is not shown to your users.

You can optionally filter the email addresses in your subscriber list using the other options on the form, but for our example we will send to everyone on the list. Click the "Next >>" button when you are done.

The only required field is the autoresponder's name field. All other fields are for filtering the subscriber list, so we can skip those for now.

When the page loads, complete the form. Pay particular attention to the "Bounce Email" and "Hours Delayed" fields. The "bounce email" field is the email address where emails rejected by your subscribers mail servers will be sent. The "hours delayed" field tells the scheduling system how many hours after someone subscribes to your mailing list to send them the autoresponder email. "0" means it will be sent straight away.

Optionally, complete the rest of the form. If you're unsure about any of the options just move your mouse over the help tip to learn more. Click the "Next >>" button to continue.

On this page you can create the content for your autoresponder email. Enter a subject in the subject field. This is the email subject line your subscribers will see in their inbox. Enter the content of your newsletter in the editor too. Use the "Send Preview" option at the bottom of the page to send yourself a preview of the email before clicking the "Save And Exit" button.

Congratulations, you've just created your first autoresponder! Remember, you can create as many autoresponders for each mailing list as you like, so why not get creative and use autoresponders to your advantage?

Bonus section: Ideas for autoresponders

So how might you use an autoresponder in your business? Here's a simple idea that's quick and easy to implement. In this example let's assume you sell poker chips online from your eCommerce website.

. Create a new autoresponder that's sent 24 hours after someone subscribes to your newsletter. In it, include text and images describing your top selling poker chips and at the end include a link to "See all Top Selling Products at MyPokerChipsSite.com"

. One week later schedule another autoresponder to your subscribers. In it, include links to articles on your web site that teach them how to improve their poker/roulette/blackjack game. Nothing draws people back to your web site like free articles do.

. Finally, create a new mailing list and autoresponder to be sent out after 48 hours to those who order from you. Include your customer support details, including how they can contact you for help, a link to your knowledge base and any product warranty details they might want to know.

Of course this is just one example, but hopefully it's given you some new ideas as to how you can use autoresponders to improve your relationship with your web site visitors/customers.

   How do I create a 'Send to Friends' link in my email campaigns?

To add a 'Send to Friends' link in your email campaigns you will first need to create a 'Send to Friends' form in the 'Create Website Forms' section of email Sender.

To do this go to 'Create Website Forms' and select 'Form Type->Send to Friend'

Continue through the process in the same fashion as you would create any other form type. Once it's been created, you can now add this to your emails.

To add the 'Send To a Friend' to your email campaigns you simply add it in like any other 'Custom Field' and send it out -- Simply click on the 'Insert Custom Field' button on the editor or the link underneath the editor.

   Why does email Sender resize my images when I upload them?

email Sender automatically resizes images to have a maximum width or height of 400px to try to help users remain within their memory limits.

   How do I create my emails to look like my site?

You can create your template, email campaign or autoresponder to look like your own site by first using the option to 'Import a file from a web site' when you create your email.

This will draw your information from your site and make your email look exactly like it. You can then edit it to make it as you want.

   The WYSIWYG Editor sometimes breaks my tables/columns/divs. Why?

The most common reason for this problem is because you have invalid HTML code.

Your HTML code cannot contain mismatching tags. The <table>, <tr>, <td>, <div> and other tags have to be opened and closed on the correct positions, as defined by the HTML standards. The HTML standards can be found on the W3C website.

If you are having problems with your HTML, you could try cleaning it up by using this HTML Tidy and then use the resulted cleaned code in your HTML file.

   How do I add an anchor to my emails?

To add an anchor to your email highlight the text that you wish to make the anchor and click the insert anchor button. Name the anchor and click ok.

Next highlight the text that you wish to make the link and click the insert link. Choose your anchor from the drop down, click ok, and you should be done.

   Why attachment option is disabled?

We have disabled attachment feature. Since major ISP like Yahoo, Hotmail, Gmail and AOL block or defer bulk emails with attachment.

Avoid sending attachments in Bulk Email. Email attachments are a common tool for propagating computer viruses. As a result, some users are hesitant to open unexpected attachments. Senders of Bulk Email should consider posting files to an own hosted website and then providing instructions / link in the email to download the file. This provides some measure of authenticity.

   I already have an email template. Can I use this in email Sender?

Yes, if you have an existing email template you'd like to use then you can simply upload it into email Sender using the Create an Email Campaign option under Email Campaign menu.

If your template is located on your computer you can select the option to 'Upload a file from my computer'. This will upload your template into email Sender .

   What are the different types of Website Forms and how do I use them.

There are 4 different types of forms that you can make use of.

Subscription Form
Unsubscribe Form
Send to Friends Form
Modify Details Form
Subscription Form

A subscription form is used to allow visitors to your site to add themselves to your contact list. It allows you to gather information on your contacts in the form of any custom fields that you have created and included in your form.

To use this type of form simply create the form through the website form creation process, including any custom fields that you wish to gather information on. When you have finished creating the form you will be taken back to the Manage Forms page where you will see a link to 'Get HTML'. Clicking this link will present you with the HTML needed to use for the new subscription form.

Now you simply need to place this form code on your website. You can edit this form to make it look as you want so that it will look like your site. Just be sure to leave the code marked "Do not edit" intact. From here you simply wait until visitors make use of the form and add themselves to your mailing list.

Unsubscribe Form

This form is created and used in much the same way as the subscription form except that you cannot add custom fields to it.

Once it is created and placed on your website you can direct your contacts or site visitors here so that they can unsubscribe themselves from your contact list.

If you wish to have your emails contain double opt out, so that your subscribers do not accidentally remove themselves from your list you can link to this form rather then using the built in custom filed %%unsubscribelink%%.

Send to Friends Form

This form is used in a slightly different way. You create the form using the same process as above but when you wish to use it you need to include it in your email campaigns in the form of a custom field.

The reason for this is that a unique link is created so that you can record which contact forwarded the email on and at what time.

You simply need to insert the custom field into your email campaigns and at the time of sending it will be converted into the link and sent on to your contacts.

Modify Details Form

Like the Send to Friends form above, you create this form in the same fashion as all the rest but you include this in your email campaigns as a custom field.

In the same fashion as the Send to Friends this custom field will be converted into a unique link so that your contacts can log in and manage any details that you included in the creation of the form. This may be which contact lists they are subscribed to, what details are stored for their custom fields, even their email address.

   My subscription form isn't working. What can I do to fix it?

Most likely if you've modified your HTML code for the subscription form, then you've probably removed required hidden fields, changed the form action path or broken the Javascript.

The best way to find out what went wrong is to get the HTML code of the subscription form from email Sender , test and make sure that its working and then compare what you've changed to what was originally there.

Pay special attention to the hidden form variables, the form tag itself and the Javascript verification code.

   How do I add video to a mailer?

Using the Source tab of the built-in WYSIWYG editor, you can view the direct HTML source of the emailer you're adding the video too.

From YouTube for example, you can copy the HTML code from the box provided. Once you copy this, you can then paste it into the Source tab at the place you would like it to be.

Once the code has been pasted there, you can click on the Edit tab to continue adding content until you've finished your mailer.

   How do I change the look and feel of my website forms?

When you create the form you will be able to view the HTML code for the form.

You can then copy that HTML code to an editor where you can modify this to look how you would like for your individual websites.

Contact List Management
   How to import contacts from a file?

If you already have a list of contacts in a file on your computer, you can upload that file into the system and add the contacts to your new contact list. To start, you will need to export your contact list from your other mailing program. You should export your contact list into a CSV (comma separated value) file. A CSV file will contain a list of your contacts details in a line-by-line format, such as:

user1@site.com,MALE,Y,20030101
user2@site.com,FEMALE,N,20031014
user3@site.com,MALE,N,20020706

Move your mouse over the "Contacts" tab and click the "Import Contacts" option, as shown below:

To import contacts from a file, click the "Import Contacts" option under the "Contacts" tab.

This will start the "Import Contacts" wizard. Choose the contact list you want to import contacts to and click the "Next >>" button.

The example import file above includes three records, and each record is separated with a new line. Each record contains four fields, and each field is separated with a comma. The CSV file will typically have a .CSV or .TXT file extension. Start by clicking on the "Browse..." button in the form to select your CSV file from your hard drive:

To import contacts from a file, click the "Browse..." button to choose the file.

If your import file contains a line of headers like this:

EMAIL,SEX,EMPLOYED,DATE
user1@site.com,MALE,Y,20030101
user2@site.com,FEMALE,N,20031014
user3@site.com,MALE,N,20020706
...

... make sure you tick the "Yes, this file contains headers" checkbox. Click the "Next >>" button to proceed to the next step.

You will now be asked to map the fields from the imported file to the fields in the system. Simply click the dropdown box next to each field that was found in the file and match it up to the field in the system. Here's an example for an import file that included "Sex" and "Age" custom fields:

Click the dropdown next to each imported field to map it to the appropriate field in the system.

Click the "Next >>" button when you are done. Finally, click the "Start Import" button. Your contacts will be imported one by one and the popup window that appears will show you how many contacts have been imported and how many remain. You will see a final report when all contacts have been imported:

The final screen will tell you how many contacts were imported. It will also tell you if your contact file contained bad data.

   How to save my excel file into .CSV?

Your import file must be in comma-separated values format (or CSV for short). If you have your list of customers saved as a Microsoft Excel spreadsheet then it's easy to convert that file to a .CSV file. Here's how:

1. Open your list of customers in Microsoft Excel

2. Depending on which version of Excel you're running, either click the Save As option under the File menu or click the Office button and then move your mouse over the Save As menu and choose the Other Formats option.

3. When the Save As dialog box appears choose CSV (Comma delimited) (*.csv) from the Save as type pulldown menu.

4. Type a name for the file into the File name field, such as customers.csv and click Save

   How can I create my own unsubscribe link with my own words?

Create your text (eg 'Click here to unsubscribe'). Highlight it (like you would when you create a regular link), click the Link button and put '%%unsubscribe%%' as the URL.

   How to create a contact list?

A contact list is a collection of your contacts details. It includes their email address and any optional fields such as Name, Age and Sex which you can create. When sending out an email newsletter, you send it to a contact list which means everyone on that list will receive the email.

To create a contact list, click the "Create a Contact List" option under the "Contact Lists" tab.

Note: You can have multiple contact list.

   What are custom fields and why/how would I use them?

Custom Fields or Mail Merge Fields are used by you to personalise your emails to your customers. You can also use these fields to filter your sends so that only particular contacts receive the email depending on the details that they have saved for themselves.

How do I create custom fields?

The first step in using custom fields is to have a contact list created. When you have created this contact list you can then go to the menu option 'Contact List' and select 'View Custom Field' from there.

This will bring you to a page for viewing, editing and creating any custom fields you have already created or are planning on creating. Here you will need to select the 'Create a Custom Field' button.

This will start you through the creation process. You will have to select the type of custom field you want and name it so that you can use it in your Email Campaigns and Autoresponders. If you select to make the field 'Mandatory' your users will not be able to complete the form without entering these details.

The types of custom fields are:

* Text Field - Use this to gather small amounts of information about your contacts. This could be their First Name or Last Name etc. You can then use this custom field to personalise your emails by opening with something such as 'Dear %%First Name%%'.

* Multiline Text Field - This type of custom field is good for gathering larger amounts of data from your contacts such as having them send you comments on your products or service. (If you set the website form you create to 'Emulate a contact form' you will be sent an email with these comments when any user fills out the form).

* Numbers Only - Using this type of custom field can be good for gathering information such as phone numbers.

* Dropdown List - This type of custom field allows your user to select only one option from a predefined list of options. You could use this to ask for your users title such as Mr, Mrs or Miss.

* Check Box - Check boxes allow your users to select multiple options. You could use this to request information on what your users favorite things are such as their favorite style of music. This will then allow you to filter your email sends to only those users that have selected Rock and those that have selected Jazz rather then sending irrelevant information to those users that do not like these genres.

* Radio Button - You can use this in just the same fashion as the dropdown list but have it set out differently in your form. It will still only allow your contact to select one option from a predefined list.

* Date Field - Using a date field will allow you to gather information such as Birthdays of your users.

When you have selected your type of custom field and named it you can move onto the next step. This step will have options such as 'Default Value', 'Field Length', 'Start Date' and so on. The most important of these is the Default Value. You can use this so that if your contact does not enter a value but you still wish to use this custom field in your email campaigns you do not have to worry about emails looking strange.

If you send an email that states 'Dear %%First Name%%,' and your user has supplied the name John you will send an email that reads 'Dear John,'. If you have set a Default value of 'Friend' and your contact does not save his/her name your email will then read 'Dear Friend,' rather then 'Dear ,'.

Viewing and editing your custom fields

To view what details are stored in your contacts custom fields you have 2 options. The first is to export your contact list and view the list of contacts as a CSV (Comma Separated Values) file. To do this you simply have to select 'Contacts->Export Contacts to a File' from the menu. When you do this you will be given the option to select which contact list you wish to export and which custom fields associated with that contact list to include in this export.

The second option is to view the list of contacts through the 'Contacts->View Contacts' menu. When you have found the contact that you wish to view/edit the detials of simply select the 'Edit' link next to their email address and you will be shown the information that that particular contact has saved on themselves.

If this method of editing contact information is too slow then you can either import the contact list again with updated information, choosing to update the current information to the imported file, or you can send a 'Modify Details Form' to your contacts.

Using your Custom Fields in your Email Campaigns and Autoresponders

When you create your email campaigns and autoresponders you will see an option, in the WYSIWYG editor, below the WYSIWYG editor and below the text box for text based email content, that reads 'Insert Custom Field'. When you select this option you will be presented with a pop up window that contains a list of all the built in custom fields and then a listing of all the user created custom fields listed by contact list.

When you decide which custom field that you wish to insert into your email campaign, click the insert link and it will be placed where the cursor was located.

This will look similar to %%Custom Field Name%% when you insert this into your email campaign. When you send your email to your contact list any details that they have saved for those custom fields will be inserted into the email in replacement of the %%Custom Field Name%%

Remember that sending a test email campaign will not replace the custom fields. Your emails will still come through with the custom field place holders to show what your email would look like.

Another thing that you should make sure to remember is that custom fields are associated with contact lists. This means that if you send an email to a contact list that the custom fields are not associated with they will not be replaced and your email will not look correct. Be sure to use custom fields for the mailing list that you intend to send it to.

   Is there a way to send a single newsletter to seperate contact lists without generating duplicates if individuals are members of both lists?

Yes there is. When you are sending your email campaign and are selecting the contact lists that you wish to send to you can simply hold down the 'CTRL' key and select multiple lists.

email Sender will only send the email once to each user no matter how many lists they are subscribed to

   Can email Sender automatically add an Unsubscribe link if one isn't included?

Yes, email Sender can be configured to automatically add an unsubscribe link to every email campaign and autoresponder if it detects that one isn't available.

   How do I view a list of all Unsubscribed email accounts?

To view a list of all unsubscribed users you simply select 'Contacts->Search Contacts' from the drop down menu in email Sender.

Once you have done this you need to select the option 'Specific contacts from within the selected lists below' and either select a specific contact list to see the unsubscribed email accounts for a particular contact list or '--All Lists--' to view them from all contact lists.

The next page will then give you some filtering options. You need to change the 'Status' from 'Active' to 'Unsubscribed' and click 'Next'.

This will then show you a list of all unsubscribed email accounts from the list/s that you selected.

   How can I easily change my contacts from Text to HTML?

You can do this easier from the 'View Contact List' option.

Check the box next to the contact list that you wish to change and then select the option from the drop down menu above to 'Change to HTML'.

This will change the whole list for you.

   How to find unsubscribed contacts

To view the unsubscribed contacts:

1. Go to Contacts -> Search Contacts in the menu,

2. Choose "View specific contacts from within the selected lists below",

3. Select the list you want and click Next, and

4. Choose the Activity Status "Unsubscribed" and click Next.

You should now be presented with all of the unsubscribed contacts of the lists you selected. You can click 'Edit' for a contact and set their Activity Status to "Active" again.

There is no way to set the Activity Status of contacts en masse. Generally there is a very good reason why a contact is labelled as unsubscribed or bounced, and changing this manually could result in your server being blacklisted

   Adding contacts to list one by one?

If you only have a handful of contacts to add to your list, you can use the "Add Contact" form to add them in manually. Move your mouse over the "Contacts" tab and click the "Add Contact" menu option:

To add contacts by typing them in, click the "Add a Contact" option under the "Contacts" menu.

Choose a contact list to add contacts to and click the "Next >>" button. Fill out the form by typing in their email address and values for any custom fields you've created for the contact list.

Complete the form to add a contact to the selected contact list.

When you're done, click "Save" to save the contact to the contact list and add another contact. Clic "Save And Exit" to add the contact and return to the main page of the system.

   How do I re activate a contact that has already been unsubscribed?

To re activate unsubscribed users simply follow these steps.

  - Click the menu item 'Contacts->Search Contacts'

  - Select the radio option 'Specific contacts from within the selected lists below'

  - Either select '--All Lists--' to show all unsubscribed people or select the contact list that you are after for a more refined list. Click Next

  - On the filtering options page select 'Status->Unsubscribed'

  - Select Next.

That will take you to a page that will display all the unsubscribed email addresses for your contact list.

To resubscribe them simply select the 'Edit' option corresponding to their email address and change the 'Status' to 'Active'.

   Sending Emails Based on Subscriber Segmenting

Sending and segmenting the campaign

Click the "Send an Email Campaign" option under the "Email Campaigns" tab at the top of the system. Choose the mailing list you want to send to, and make sure you tick the "Yes, show filtering options on the next page" option as this is where we will segment the list.

The first step of segmenting and then sending our email campaign.

On the next step we can segment and filter our mailing list, telling the system to only send to subscribers who match certain details. In our example we only want to send to males over 21, so we fill out the custom field filtering options. You can use powerful filtering options on number fields as you can see below.

Segmenting our subscriber list using filter options.

We have chosen to only send to males over 21. The "> 21" text in the age field takes care of the age segmenting for us automatically. Click the "Next >>" button to continue and complete the rest of the sending steps as normal. The email will only be sent to male subscribers over the age of 21.

   How do I view a list of all Unsubscribed email accounts?

To view a list of all unsubscribed users you simply select 'Contacts->View Contacts' from the drop down menu in email Sender.

Once you have done this you need to select the option 'Specific contacts from within the selected lists below' and either select a specific contact list to see the unsubscribed email accounts for a particular contact list or '--All Lists--' to view them from all contact lists.

The next page will then give you some filtering options. You need to change the 'Status' from 'Active' to 'Unsubscribed' and click 'Next'.

This will then show you a list of all unsubscribed email accounts from the list/s that you selected.

   Is it possible to resend an email to a contact list but only to the contacts that have joined after I sent it first?

Yes you can. Here's what you do:

1. Select the newsletter and send it as normal.

2. You can then use the "Filter" option and "Filter by date subscribed" This will give you a date field that you can select.

3. You select the date that you want to filter by, so it would be something like: Contacts that have subscribed after 20 Oct 2007.

4. Send the newsletter as per normal. It will only be sent to those that have subscribed after a particular date.

This will only send the emails to people who have subscribed after you have sent the email the first time.

   I am trying to import a contact list into email Sender but keep getting errors stating that the file could not be loaded.

This generally happens because you are trying to import a large CSV file. You can break your import file up into smaller parts and just import more files.

   I am trying to import a contact list into email Sender and am receiving errors when I know the data is correct. What could be causing this?

One of the most common reasons for your contact lists being rejected by email Sender as having bad data is because of trailing space characters on your emails.

email Sender does not know what you want to do with this and treats it as a bad email.

Simply remove these trailing spaces and you will be able to import your list.

   How are unsubscribes handled in email Sender? Are they deleted or marked as Inactive?

email Sender marks any unsubscribes as inactive, but does not delete them from your database. This way, if you re-import or add the same contact, they are not re-subscribed accidentally.

   Can email Sender send one email to multiple lists?

Yes. email Sender can send your email to multiple/all lists at once. It also takes care of making sure duplicate copies of the email are not sent to the same person if they are subscribed to multiple lists.

When prompted to select your contact list, simply hold down the CTRL key and select the lists you wish to send to.

   Can I make multiple copies of my contact lists?

Yes and No. email Sender will allow you to make multiple copies of a contact list using the Copy function under Contact Lists --> View Contact Lists. Unfortunately, this feature will only carry over custom field associations and other details, but will NOT copy over subscriber data.

The proper way to transfer subscriber data across multiple contact lists is by using the Import/Export from File functions. By default, export will only move active subscribers, so if you also want unsubscribed/bounced subscriber data to carry across to your new list, ensure you use the "Search for contacts to export from my contact list" option, and set Activity Status to "Any".

   If I send the one email to multiple contact lists and some one unsubscribes, what contact list are they removed from?

They are unsubscribed from all contact lists.

Billing
   Ok, I know, I need an email marketing service, how should I get started with yours?

     1. Choose a plan that suits your email marketing need
     2. Sing-up with your company details
     3. Make the payment either online or offline
     4. Your email marketing account is ready in minutes

Isn’t that simple enough to get started now? Choose a plan and signup.

   Do you have reseller plan?

We have a wonderful Affiliate program. You will love it!

Talk to sales team about it.

Technical
   Do I need to download and install your email marketing software on my PC?

Well, there is no software to download, its web-based software, means you can use it from an Internet browser (like Internet Explorer, Firefox) on any computer with an Internet connection.We know the age of 56K dialup connection is gone, so cheers Smile

Deliverability
   Can we use our own email address for the FROM address?

Yes, you can and you should :)

   How many emails can I send per hour?

By default email Sender send 10000 to 12000 emails per hour. However, it varies depend upon your campaign size.

   When I send a test email to myself the custom fields do not get replaced with the correct data.

When you send a preview email to yourself you will simply see the custom field place holders. This is because at this stage there is no contact list associated with the email at this point in time. The place holders simply show you where data will be located.

If you would like to see the data instead of the place holders you will need to add yourself to the contact list and send an email to yourself as a test.

   Avoiding the Spam Filters and Other Email Marketing Tips

Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.

In this article I'll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters -- hopefully resulting in a more rewarding marketing effort.

The right selection of words

Many spam filters work by analyzing the email based on its content and the words used. Many words -- such as free, sex and so forth -- are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.

Later in this article I will show you a technique that I use to help me detect words that could trigger spam filters that I may have missed.

Pay attention to your formatting

When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes. Overly large sized fonts will surely add to an email being flagged as spam, as will too many images (or not enough text).

Try and use a short and simple stylesheet rather than using font tags excessively. Most spam filters don't appreciate a multitude of font tags and inline formatting, and the more primitive filters can't detect stylesheets so they will not penalize as easily.

Consistency is king

Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.

Whilst not directly affecting spam filters, this will enable your readers to distinguish your newsletter instantly, thus not reporting it as spam accidentally. Some spam filters work by querying a spam server, whereas others report individual emails as spam. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.

Being consistent with your timing of the newsletter also helps. For example, if you send a newsletter once per month (I personally don't recommend you send out any more than this, unless you've got something really interesting to say), then aim to send it out at the same time, on the same day each month.

Once again, your potential readers will learn to expect your email, adding professionalism and often improving open rates, also reducing accidental spam flagging as well.

Always use Opt-in List

Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.

This is very important because many people can accidentally enter an incorrect email address, or even the email address of someone else on purpose. When that person receives a newsletter they did not subscribe to, they will assume they have been spammed, and your newsletter (and possibly your web server) will be reported as spam.

Unsubscribe and Contact Information

Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States. Contact information also allows a potential customer to contact you if need be.

Test, Test, Test

The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example, I have a Gmail (http://www.gmail.com) account and a Hotmail (http://www.hotmail.com) account that I make sure I send my newsletter to. If the newsletter ends up in the junk folder, then I've got some work to do.

I also have a couple of email accounts with different web hosts that have spam filters in place. In particular, they mostly use spam assassin -- a popular piece of spam filtering software. Spam assassin is useful because every email that it flags as spam is given a report and a list of why that email was considered spam.

I also have a local spam filtering application called No Spam Today! for Workstations, that runs a local copy of spam assassin on my PC. It acts as a very close replica to the same software used on thousands of servers world-wide. By sending myself copies of the newsletter No Spam Today! -- using the spam assassin checking techniques -- gives me feedback as to why my email may have been flagged. If I’ve used words or formatting that I shouldn’t have, or if I’ve included too many images, etc.

Conclusion

Avoiding spam filters when sending out legitimate newsletters can be a time consuming effort. However, as your contact list grows, it can also be a very beneficial exercise. I've watched open rates of just 2 to 3% soar to a massive 50% and over, simply by applying the techniques described in this article.

   What is a split test? How do I use split tests with my emails?

Split tests can be used to compare different versions of the same email campaign based on open statistics or links clicked statistics. So, if one version has been opened more then any other; it will be declared the winner. Your winning email can then be sent out automatically or at a scheduled time of your choosing. Following is a simple step-by-step guide for judging and delivering the most popular version of your email campaigns.

   1.) From your email Sender account, navigate to Email Campaigns > View Split Tests > Create a Split Test

   2.) Enter a name for your split test

   3.) Select which email campaigns will be compared against each other

   4.) Choose which method of testing to use

If you use the "Find a winning email and show me the results" method, the winning email campaign can be scheduled by you whenever you want. Alternatively, after testing a percentage of the list, you can have the winning email sent out after a delay.

   5.) Click Save & Exit or Save & Send

Whenever you decide to send the test you will be able to choose which contact list it will be delivered to.

   I send an email campaign, but some contacts don't receive it

There could be a number of reasons for this.

   1. The contacts are subscribed as Text but you are sending a HTML email campaign. Check that the email type you are sending matches the contacts preference.

   2. A spam filter is picking up the email and blocking it from getting to their inbox. Your email campaign may have had link tracking or open tracking on, which some picky spam filters will use to detect a possible spam email and block it. If unsure, test your next campaign by turning off link and / or open tracking.

   3. The email being sent is being bounced back for a particular reason. Check your bounce account for any bounce emails and see if any match the particular email address that is not getting delivered to.

   Increase Your Email Open Rate By Improving Your Subject Lines

Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically.

According to a recent MarketingSherpa.com survey, 40% of eemail Senders said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line results in a low ROI.

For every email you send you've got room for about 50 characters in your subject line so use them wisely to improve your open rates. Below are some tips to help improve your subject lines:

   1. Test the subject line – Take a look at email campaigns you've sent in the past. Which subject lines worked the best and gave you the highest open and conversion rates? You might find that for a particular topic there's a general trend or subject style that resulted in higher open rates.

   2. The subject of importance – Try and put as much important and relevant information into your subject lines as possible. For example, if you're sending out an email about a special offer make sure the product name and details on the offer appear in the subject line in a clear and concise format such as "$40 off ACME Widget Until - Today Only".

   3. Personalize the subject line – If you have details about your contacts then you can use them in your subject line to get their attention. A subject line containing the contacts first name can sometimes out-pull one that doesn't.

   4. Avoid spam keywords – Most email servers automatically filter out any emails that contain spam keywords in their subject line – Words such as free, stock, ebay, password, mortgage, etc all trigger spam detection software so keep them out of your subject lines at all times.

   5. Trigger curiosity – The best way to improve your open rates is to pique the interest of your contacts. A compelling headline that entices them to open and read the contents of your email can do wonders for your conversion rate. Headlines that trigger curiosity can sometimes work well for example: "Hi [First Name] - I have a question for you.".

   6. Make the offer clear – If you're making a special offer to your contact then be upfront and include it as part of your subject line. People love bargains and special offers so let them know about it before anything else.

   7. Emphasize the benefits – We use this technique for our newsletters. We always use the format of "Newsletter – [Benefit]". In our case, benefit is always the title of an article contained in the newsletter, such as "Company Newsletter – 10 Tips for Better Subject Lines". It works every time ;)

   8. Easy identification – Make sure your contacts know the email is coming from you. Deceptive subject lines can confuse people so always try and including your company name in the subject line. Also, make sure you set the "From" attribute of your email to include your name and your companies name, such as "From: John Smith ".

   9. Exclaim nothing – Avoid using excessive punctuation at the end of your subject lines. Google bans punctuation from AdWords ad's for a reason – too much hype can annoy and confuse people.

   What is multipart sending and why should I do this?

When you are sending an email you can choose to send it as "Multipart".

What this means is that email Sender will take both the HTML version and the Text version of your email and bundle it into the one email. When your contact receives this email their email client (such as Outlook, Gmail, Hotmail) will then read the email and display the most appropriate email for them.

   What’s the difference between hard and soft bounces?

email Sender categorizes your campaign's bounces into 2 types:

   1) Soft Bounce: Soft bounces basically mean the email was sent to the server, processed, but for some reason was returned to us. Common reasons include: "user over quota," and "server temporarily unavailable."

   2) Hard Bounce: A hard bounce basically means we sent your email, and the recipient's server outright rejected it. Common reasons include: "Invalid Address", "Account does not exist," and "domain does not exist."

   email Sender process bounce contacts automatically

We'll process bounce backs from your list automatically and update the status of the contacts as Bounced. You won't have to do a thing. Please note by default your future campaign will not send to Hard Bounce addresses. If a soft bounce is noted for a single campaign we have attempted to send the email at regular intervals for up to 3 days. (We do what we can to help it try to get through, but we don't want you to look like an automated spambot either, so this helps keep a healthy balance.) If we get a soft bounce reported we will record that as 1 bounce. After 5 of these soft bounce reports we will update as Hard bounce.

   If I schedule an email to go out next week, will it go out even if my computer is not on/connected to the internet?

Yes. email Sender is hosted on a server. This means that it is not running off your computer. Your scheduled emails and autoresponders will continue to go even though you are not logged in.

   What is the difference between a normal sent email and the preview emails?

email Sender puts together the emails in the same way but links aren't tracked, open image isn't added, unsubscribe link isn't converted and the custom fields are not converted.

Statistics
   Is it possible to track opens/clicks?

When you send emails to users that receive HTML emails you can select the option to track opens. This will make email Sender receive data on what users opened what emails and at what time.

The track link clicks can be tracked for both HTML and Text emails. This will store data on what users clicked what links in what emails at what time.

These statistics are precise down to the minute.

   I don't see any open or link click statistics in my email campaign statistics. What's going on?

When you send an email campaign, make sure to select the options:

    * Track Opens and

    * Track Clicks.

If you don't have these two options selected when you send your email campaign, then your email campaign opens and link clicks will not be tracked.

Best Practices
   Tuesday / Wednesday = Increased Response

Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.

On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We've actually experimented with this, and received the best results by sending out emails on Tuesday and Wednesday

   Maximizing Click-Thru Rates

Both web pages and emails can contain alot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.

Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link -- such as this -- as opposed to a banner or button. So, if you're going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.

   Always Sign on the Dotted Line

Always include a signature at the bottom of your emails, as it's one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products. Here's a sample signature:

Regards,
John Doe.
President - Company XYZ.
Visit our website at http://www.companyxyz.com
Unsubscribe from this newsletter at http://www.companyxyz.com/unsubscribe...

   On Time, Every Time

When sending an email to your subscribers, always make sure that it's sent on the same day, at the same time. For example, every Wednesday at 3pm. Your subscribers will come to "expect" your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.

 


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